I am a small investor. Maximum profit I’ve booked till now is 100% (maximum loss is 40%
). Any investor can pick stocks on his own if he takes care of few basic things. I’m thankful to Rajeev Desai, his blog helped me in developing my investing philosophy.
Here are few things I look in before making any investment decision.
Qualitative Factors:
1. Sector
I don’t buy cyclical stocks (Cement, Sugar, Steel etc), because for me it’s too tough to time the cycle. Rakesh Jhunjhunwala, the veteran Indian investor, believes in consumption story of India and I believe the same. Hence we must look for sectors which will benefit from spending power of Indians. Ex: Retail, Infra, Insurance, Internet etc.
2. High Promoter Holding
Walter Schloss, the master value investor, always advised to look for stocks with high promoter holding. If insiders are not owning a major share in the company they are running, their interest probably won’t align that of investors. I prefer stocks with minimum 50% promoter holding.
3. Low Debt
Warren Buffett prefers companies with little or no debt. Too much debt can lead a company into trouble. First because the lenders can force the company to do things which are not good for investors – the company may even liquidate. Second, high interest payment eats up most of the profits.
4. Quality Management
There are no parameters to judge a company’s management. Few things which help me in forming a positive opinion are:
High promoter holding, no record of frauds, concern for investors, optimistic dividend payout, how much the management is paying itself.
5. Low Equity
If a company’s authorized share capital equals its paid-up equity capital that indicates that the company has used all its equity to raise capital. Low equity means more profit less share holders. Hence, more profit per share.
6. Distressed Price
If other factors seem favoring, I prefer stocks trading at distressed price i.e. those at their 2 to 3 year lows.
7. Low Institutional Holding
Once FII’s & DII’s come to know about a stock, the price often goes way above fundamentals. So why not buy before FII’s & DII’s?.
8. What is the Catalyst
If you find a distressed company with some catalyst such as: turnaround story, 2-3 profitable years after many years of losses, share buyback, some hidden assets etc etc, then you can hold on the stock with conviction till the catalyst is triggered. But it is not easy to find a catalyst – as it is not easily visible.
9. Dividend
I prefer companies paying consistent dividend over companies who do not pay any dividend. And if the company manages to pay dividend in tough times, it’s worth keeping.
Quantitative Factors:
1. Low PE Ratio
If I were to chose between similar companies, I would buy the one with lowest PE ratio. I avoid stocks with very high PE ratios such as 25, 25+.
2. Low Price to Book Value Ratio
Low price to book value means a companies’ assets per share are worth more than the price per share. If the ratio is very very low, I would hold on with the company. Ex: One of the reasons why I’m holding on with Vijay Shanthi Builders.
3. Price to Sales Ratio
If price per share is very very less as compared to sales per share, I’ll add the company to my watch-list.
4. Cash Flow From Operations
Some companies manage to show profit even when they are not generating any revenue from the business. The profit appears either from sale of a fixed asset, land, or some investment. So, one thing I always look is whether the company is generating any cash from operations.
These are the factors I always check before making any investment decision. I’m a small investor and can’t afford to lose my hard earned money, so I always buy in the SIP mode.
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